Projects

The Cluster's aim is to create competitive strategies that address the needs of an ever changing global tourism market. Therefore, needs to improve the image of the destination and diversify its product offerings.

What do we need to do as the Tourism Cluster for La Romana?
The quality of the destination is determined by its good image. We must welcome our visitors, the signage of pathways and areas of interest, promotion of the destination at national and international levels, and the care we give of the conservation of natural resources, all translate to creating a viable tourist destination. 

Other key aspects are the creation of security mechanisms such as: police, community, transport, lighting of access roads, etc. Cooperation, support and coordination of efforts between the public sector represented by SECTUR and SEMARENA, as well as the private sectors represented by the La Romana - Bayahibe Hotel Association and all companies that are part of La Romana - Bayahibe Tourism Cluster.

In short we are talking about, the coordination of various organizations, which are of different economic natures ( Craft Association, Yacht Club, Casa de la Cultura, the local community, etc.)  

Projects

 I. Awareness, Destination Organization and Model Dissemination

• Corporate Social Responsibility
• Design Course and create Manual for Sustainable Tourism
• Creation of Institutional Policies and Procedures Manual
• Communication Plan for the Cluster 
  
  

II. Environmental Conservation and Environmental Training

• Blue Flag Program
• Exhibitors
• Bases for Sustainable Marine Tourism
• Drinking Water Monitoring System
• Stormwater Management Studies
• Padre Nuestro Co-management Agreement
• Environmental Training Plan
  
  

III. Product Design and Training

• Tourist Information Centers
• Craft Route
• Design Your Own Jewelry
• Creating New Business Information Guide
• Signage Design for the National Park of the East
• Project Support Design Your Own Jewelry from the Padre Nuestro village Artisans Association
• Training of the artisans in La Romana Destination 
• Regional Study on La Romana to standardize the Tourist Offer
•  Market research on supply and demand of crafts in the East Zone
• Market research for the development of the Artisanal Route of La Romana
• Study Entry and Demand Chain
• Design a Management Plan for Padre Nuestro, La Punta route, Padre Nuestro Archaeological Route, Dolphin Watching Route, Coral and Marine Resources
• Business Plan Development
• Development projects and support to MiPyMES in La Romana destination 
• Craft Fair Development
  
  

IV. Destination Development and Positioning

• Infocluster La Romana
• Web Site Design for "Destination La Romana"
• Development of a brand destination "Destination La Romana"
• Promotion and Intergral form of Communication Strategy for the Destination
• Promoting quality of "Destination La Romana" (Press & Fun Trips)
• Tourist Information Centers Launch strategy
• Membership Launch
• Development of a marketing campaign of the Captain Kidd wreck site